Jessica Alba's Honest Company is under fire.
The actress' company, which markets "safe and eco-friendly household and baby care products," got burned after consumers came out in droves, saying the company's sunscreen doesn't provide much sun protection at all.
The company touts the product in question as an SPF 30 sunscreen, with "broad spectrum, mineral-based protection." Consumers took to Twitter and other social media platforms to express their frustration with the product after getting sun burned while using it.
Consumers also expressed frustration on the product's Amazon page, saying it didn't prevent burning "at all" and "honestly doesn't work."
The Honest Company issued a statement Friday regarding the complaints, saying it stands by the "safety and efficacy" of the sunscreen lotion.
They also said the product meets the standards issued by the U.S. Food and Drug Administration when used as directed, which includes applying 15 minutes before sun exposure and reapplying after 80 minutes of swimming or sweating.
The company also said the product was tested by an independent third party, per FDA protocol.
The FDA requires sunscreen products to use up to 25% of zinc oxide. An investigation by NBC Chicago found the Honest Company dropped the percentage of the ingredient from 20% to 9.3% at some point.
The investigation also detailed the story of Gretta Stabler from Naperville, Ill., who used the product on her 6-year-old daughter while at the pool. Stabler told NBC Chicago she applied the sunscreen four times over a three-hour period.
"She got really burned on her arms, shoulders, legs face, pretty much everywhere. I was angry," Stabler told NBC Chicago.