In 2013, Dell Chairman and CEO Michael Dell secured shareholder approval for his $25 billion offer to buy and take the firm private after a drawn-out battle. The company was once at the top of the PC business, boosted by its pioneering model of allowing customers to order custom-configured PCs online, while working closely with suppliers to keep costs low.
But the company, which was getting most of its revenue from the PC business, ran into sharp headwinds as PC prices fell and its customers' tastes shifted toward tablets and smartphones.
Read More Here's why Lenovo is sticking with PCs
Dell has around 14 percent of global PC market share, ranking third globally in the second quarter of 2015, after HP and Lenovo, according to data from Gartner. But globally, PC sales are still falling, with only around 251 million desktop and laptop units, or around $151 billion worth, expected to be sold this year, down from around 343 million, or around $218 billion, in 2012, Gartner said. Around 31.9 million units, or around $18.2 billion worth, are expected to be sold across emerging and mature Asia and greater China this year, the data show.
The PC business in Asia so far appears to be avoiding one of the pitfalls seen in developed markets: companies encouraging using employees to use their own devices such as personal laptops and smartphones, rather than investing in capex.
"Probably in other parts of the world, you see more of that, but I think here in Asia, we still see the normal deployment of company-owned assets and PCs," Marrs said. "Bringing your own device in, like a laptop, is a security and manageability concern."