Messaging app Snapchat has been ramping up its political presence during the past few months, and Super PACs are now getting in on the action.
Foreign policy advocacy group Secure America Now paid Snapchat to produce a politically themed photo filter, The New York Times reported. Users place the filter over a selfie and it displays the text: "How I Feel About the Bad Iran Deal."
The new kind of social media-first advertising comes as Republican presidential hopefuls took to the debate stage Thursday night. Politicians using social media is nothing new, but Snapchat has become an increasingly important way for candidates to reach the coveted, smartphone-carrying youth.