The Internet and technology giant announced Monday it would create a new company, Alphabet, which will count Google as a subsidiary. Core Internet businesses will operate under Google, which will be led by Sundar Pichai.
Alphabet will become the company's publicly traded entity starting in the fourth quarter and will break out Google unit earnings in quarterly results. All shares will convert into Alphabet stock, with the two classes continuing to trade under the tickers GOOGL and GOOG.
"I think we'll get a clearer picture and a better multiple because of that," said trader Karen Finerman, who owns Google stock.
The move could give some clarity to how some Google segments operate, said trader Pete Najarian. Trader David Seaburg agreed, adding that he believes long-term growth prospects are "enormous."
"It breaks it out and separates their costs in a way that makes it a lot easier for me to look at the company," he said.
Trader Tim Seymour—who owns Google stock—added that the move could benefit the YouTube video streaming business.
Tim Seymour is long AAPL, T, BAC, DIS, F, GE, GM, GOOGL, INTC, JPM, Tim's firm is long BABA, BIDU, MCD, NKE, NOK, SBUX, YHOO.
Long AMAT, AAPL, BAC, BMY, BP, CSX, DISCA, DKS, FOXA, GE, KKR, KO, LLY, MRK, PEP, PFE, he is long calls AAPL, ABX, AGNC, AXP, BAC, BBY, BEE, BHP, BMY, CRM, CSX, CY, DAL, DVN, ETFC, FB, LC, LM, MU, P, PG, PNR, RAD, RF, TWTR, UAL, UPS, XLF, ZIOP, he is long puts AUY, CTL, RIG.
Karen is long BABA, BAC, C, FINL, FL, GILD, GOOG, GOOGL, JPM, KORS, M, BABA puts, she is short SPY, Her firm is long ANTM, AAPL, BAC, C, DIS, FBT, FINL, FL, GOOG, GOOGL, GPS, IBB, JPM, KORS, LYV, M, SUNE, URI, XBI, KORS call spreads, SUNE call spreads, KORS puts, M puts, SUNE puts, her firm is short IWM, SPY, MDY, Karen Finerman is on the board of GrafTech International.
David does not have a position in Google.