Ever imagined being locked in a room and challenged to break out using nothing but your skills and brainpower? Well, the latest trend in immersive entertainment will help you find out if you've got what it takes.
The name for this experience varies—Escape the Room (ETR), Escape Games, Puzzle Hunts—yet they all involve a team of people getting locked into a room, usually themed around fantasy or horror, and the players must then solve puzzles and challenges in order to get out.
Escape games combine elements of the theater with gameplay and special effects, and they are becoming increasingly popular.
They are the latest example of the experience economy: the concept that consumers now prefer to spend money on creating memories and experiencing something new, rather than passively consuming.
"The appetite for experiences has grown beyond just going travelling," Sheena Patel, a producer for Time Run, an Escape Game which opened in London earlier this year, told CNBC in an interview. "People do take pleasure in sharing something new with their friends that perhaps they haven't experienced as yet and I think memories are being given a lot more value."