In a rare move, tight-lipped tech giant Apple released numbers Wednesday disputing the findings of a study on Apple Music's retention rate.
Apple said 21 percent of people who signed up for the Apple Music trial are not continuing to use the service. That's in contrast to a study which found 48 percent of those who tried Apple Music are not current users, according to research company MusicWatch.
The methodology behind Apple's and MusicWatch's dueling data has sparked debate on whether Apple Music's debut was a hit or a flop. Some industry insiders say the answer may lie in between.