In the past, Starbucks has granted early access based on rewards status or completion of an online scavenger hunt. In previous years, certain cities have gotten it earlier after residents placed the most votes to get them ahead of the rest of the nation.
Starbucks did not respond to multiple requests by CNBC for comment.
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This timeline is a shift of a more than a week from last year's early access date of August 26 and later than last year's nationwide launch of Sept. 2. Labor Day, which is traditionally a harbinger of autumn activities, also falls later this year. Like last year, PSL's official launch is slated for the day after the holiday.