When HBO needed to figure out why the "Game of Thrones" season premiere last year crashed for users of its streaming service, it turned to software developer AppDynamics.
So did Beachbody after fans of its popular 21 Day Fix weight-loss program suffered slow load times on mobile devices. And SAP's Concur unit counts on the same vendor to see where bugs emerge across its thousands of servers.
As software infiltrates every business on the planet, AppDynamics is on a mission to track every last line of it. Jyoti Bansal saw the world heading in that direction when he started the company seven years ago after leaving legacy software provider CA.
From banks processing transactions on smartphones and insurers digitizing paper documents to telecom companies bringing customer support online and retailers gearing up for Cyber Monday, AppDynamics is winning deals as IT managers seek visibility across their entire network.
"All of these businesses have to build really complex software apps," said Bansal, 37, who studied computer science at the Indian Institute of Technology in the 1990s. "Retailers, insurance companies and big banks are not going to become software companies at scale without help. That's the trend we're playing into."
It shows in the latest numbers, which AppDynamics disclosed exclusively to CNBC.com
Annual revenue at the San Francisco-based company has more than doubled, with billings in the past 12 months topping $175 million. Billings refer to the amount of cash paid for contracts.