Kim Kardashian, President Barack Obama and Beyonce: They all have millions upon millions of followers and enjoy a social media reality that is unlike anything experienced by the average Joe.
That is until a new start-up called Ripple decided to invert the top down model to create a platform that only promotes content deemed worthy by those around you.
If it sounds like Reddit, that's because the idea is fairly similar. "Ripple is kind of like if Instagram and Reddit had a baby and hired Tinder as a babysitter for a geographical twist," founder Paul Stavropoulos told CNBC.
That twist allows users to see exactly where and how far their content travels, as neighboring users choose whether or not to spread it along across the globe. (Tweet This)