Ahead of a widely anticipated event on Sept. 9, Apple is expected to hike the price of its fourth-generation Apple TV, 9-to-5 Mac reported on its website.
The publication said that Apple will price the unit below $200, and executives are still finalizing the price of a retooled living room device. However, the price for that may be either $149 or $199—which was higher than the 3rd generation Apple TV, 9-to-5 Mac wrote.
When it first launched in 2012, the current model was only priced at $99 before it was cut to $69 in the spring of this year. The new box will be pricier than alternatives like Roku, Google and Amazon, the publication points out.
Apple 4 will be similar to the current version, but will be thicker and slightly wider, sources told 9-to-5 Mac.