Apple should consider leasing its iPhone to make it more affordable and to help the tech giant maintain its market share and margins, Max Wolff, chief economist at Manhattan Venture Partners, said Thursday.
His comments followed a note from Macquarie Research on Wednesday which suggested Apple lease its Phone in order to expand sales.
"If they want to grow or maintain the market share and the margin they have right now, they need to figure out how to sell more than 50 million units a quarter," Wolff said in an interview with CNBC's "Closing Bell."
"If they want to sell more than 50 million units a quarter and keep up these margins they are going to have to do something to take advantage of the fact that growth is with low-income people."