The puppy business has jumped to popularity in the past two years, creating new pet rental categories. Dietz's other pet rental options include Puppy Hospital Therapy, Student Stress Relief Parties and a Pet Adoption café.
Health experts like Mayo Clinic cite the healing benefits to humans of pet ownership, with benefits including alleviating stress, lowering blood pressure and cholesterol, among other perks.
With that in mind, Dietz is selective about the dogs his company uses.
"We choose the puppies that are the most suitable to want to be touched and run around," Says Dietz. "These parties are very good socialization for the puppies to be touched and interact with people in a safe way. Forcing soft warm cuddly puppies to stay in a cage is actually more harmful like a punishment because they become shyer."
A standard puppy party package includes four dogs for an hour, with rates starting at $175. Additional individual puppies are $35. Puppies between two and three months old, which Dietz considers as "young teenagers" are provided for parties—but aren't sold at the parties.
If a party attendee wants to adopt or purchase a dog, Dietz and the pet-store staff play match makers. The goal is to ensure pets find owners who are totally committed for a lifetime.
"At a party, we don't know if you'll make good parent or have a loving home," he says. "After a party, you are asked to come to the store for an interview."
Dietz says no puppy mills are involved, with his business and he will even buy back pets if needed or offered. Most of his puppies come from Long Island, Connecticut and Florida from private breeders who are registered and certified by local and federal agencies.