The Golden State Warriors point guard announced Wednesday at the company's Investor Day that he has extended his contract with Under Armour for an additional seven years.
The extension of his existing partnership takes his deal through 2024 - likely his entire NBA career. "Under Armour has felt like family since Day 1," Curry said on CNBC's Fast Money.
"The first years I've been with them, we've done a lot. We're just getting started and I'm excited to see long-term what we can do," he added.
As part of the agreement, the 27-year old Curry will also receive an equity stake in Under Armour. While he or the company wouldn't reveal how much, it's likely to pay off.
Under Armour's stock price hit an all-time high Wednesday as its CEO Kevin Plank offered new guidance on revenue estimates. Plank told investors that he expects the company's revenues to reach $7.5 billion by 2018.
"It was important [the equity stake] and signifies the actual partnership element that we do. When I do things well for the brand we all grow together - that's the mission," Curry said.
Nike controls more than 90% percent of the basketball footwear market share. Curry says that didn't impact his decision to initially sign with Under Armour two years ago.
"I love the underdog mentality. That's the staple of my story in basketball, coming through the ranks," he said.
Plank told investors he hopes to grow the company's basketball business to a billion dollars.
The brand also announced a North American release date for the highly anticipated Curry 2's, which became available in Asia in September.
Curry's signature shoe will be available for the first time in the U.S. on October 24th.
When Curry returns for his seventh season to defend his championship title, he says his new shoe will give him an added boost, and he insists they'll help him score more points.
"I will be faster and stronger and they look good too."