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Rapper Snoop Dogg starts site focused on weed

Recording artist Snoop Dogg speaks onstage during day one of TechCrunch Disrupt SF 2015 at Pier 70 on September 21, 2015 in San Francisco, California.
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Recording artist Snoop Dogg speaks onstage during day one of TechCrunch Disrupt SF 2015 at Pier 70 on September 21, 2015 in San Francisco, California.

Snoop Dogg is lighting up a new venture. The rapper founded an online startup that focuses on the cannabis lifestyle, VentureBeat reported Monday. (Tweet this)

The website, MerryJane.com, will launch in October and include content from different partners, including actor Seth Rogan. Only 420 people will be allowed to participate in the site's beta testing, per the report.

"I enjoy it for medical reasons and it's a peace situation for me. I always see beautiful things around me. I've always been an advocate for me," Snoop told VentureBeat.


Merry Jane will offer original shows, including interviews with people who share their experiences with marijuana. VentureBeat reports that advertising will be a core part of the site's business model.

Read the full coverage at VentureBeat.