Asia and luxury once slotted together as well as Cinderella and the glass slipper, but as China's economic situation deteriorated, the slipper become somewhat ill-fitting.
Take Italian fashion house, Prada. The brand has published a slew of disappointing earnings reports this year, naming Asia-Pacific as the region weighing down growth. Other luxury brands have managed to float above water by relying on demand from the U.S. and Europe.
Designers and fashion chief executives were determinedly optimistic at this month's London Fashion Week, in a city well-frequented by wealthy Chinese looking to buy European luxury brands.
"China – specifically Hong Kong, Macau – everybody knows there's been a struggle there. However, the important thing is to keep making sure you have a point of view, make sure you keep your authenticity and give the best customer service in those countries," Christopher Bailey, chief executive of Burberry told CNBC.