How Huawei could gain ground on Apple & Samsung in the U.S.

Google's anticipated new Nexus phone from Chinese manufacturer Huawei could finally put that handset maker on the map among U.S. consumers, challenging competitors Apple and Samsung.

Developed under Google's direction, the new high-end Android handset is expected to have features like an all-metal body, Gorilla Glass screen from Corning and fast-charging technology.

The Google logo on a sign outside the Google headquarters in Mountain View, California.
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The Google logo on a sign outside the Google headquarters in Mountain View, California.

Read MoreThanks to Apple, US will buy Chinese phones: ZTE

Better known for its lower-end phones in the worldwide market, Huawei remains less popular in the United States. It stands to see major market share gains thanks to its Google partnership, however.

In the second quarter of this year, the Chinese manufacturer held close to 9 percent of the worldwide smartphone market, ranking it third in market share, according to research firm IDC. Samsung leads the pack with 21 percent of smartphone market share, and Apple has 14 percent.