Ahead of the holiday shopping season, Google unveiled two Nexus phones, two new streaming devices and a tablet on Tuesday.
The Nexus phones, 5X and 6P are available for preorder in the Google Store in several countries starting Tuesday, the company said, with the 5X priced at $379, and the 6P priced at $499.
Google's Tuesday event, streamed on YouTube, showcased a series of highly anticipated new products like Nexus phones, next-generation Chromecast streaming devices and a fuller picture of the app development opportunities on the new Android operating system (OS).
More-affordable Android phones make up the majority of the U.S. market, and Google's latest upgrades provide comparable features to devices by competitor Apple, like a faster processor, better battery and metallic-colored chassis.
Indeed, Dave Burke, Google's vice president for engineering, compared the cameras of Nexus phones to the iPhone 6S, including slow motion, increased megapixels and 4K video. And voice-activated "Now on Tap" operates similar to Apple's Siri, as Burke demonstrated.
The phones can be used as gaming controllers, like Apple TV's new remote. And many of the streaming and sharing features of Marshmallow and Chromecast can also integrate with Apple's iOS.