Pinterest lends itself naturally to selling the products that its users share millions of times a day. Now it's making it easier than ever for brands to sell, and consumers to buy within the social platform.
The private company is adding three new e-commerce platforms, IBM Commerce, Magento and Bigcommerce. It's also adding some big new brands: Wayfair and Bloomingdale's, Demandware merchants DVF and Steven Alan, plus thousands of Shopify stores.
The social sharing platform is also announcing some growth stats. Since announcing "buyable pins" in June, it has thousands of merchants selling millions of products. The number of buyable pins has doubled to more than 60 million. And Pinterest says the buyable pins are performing well so far, a study of Shopify merchants pins showed twice as high conversion rates as other mobile Pins.