How dominant is Amazon becoming in online retail? More than four in 10 people turn to Amazon first when searching for products online, according to a survey commissioned by the e-commerce software startup BloomReach.
In a survey of 2,000 online shoppers in the U.S., 44 percent of respondents said they go directly to Amazon when looking to buy or research a product online. Thirty-four percent use search engines like Google as first stops for product searches. And just 21 percent start an online shopping trip by searching on another retailer's website, according to the survey.
For comparison's sake, a 2012 Forrester Research study found that at that time, 30 percent of U.S. online shoppers started on Amazon and 13 percent started on search engines. The comparison isn't perfect, because these were two surveys carried out by two different organizations with potentially different methodologies. But it wouldn't be surprising if Amazon experienced such a market-share jump with the momentum it has.