The Los Angeles Dodgers hope to win it all. And we're not just talking about baseball.
The Blue Crew has become the first professional sports team to fund a tech incubator, sprinkling $120,000 among 10 start-ups, hoping for a few financial home runs.
"We thought we had an opportunity here to get beyond just the business of baseball at Dodger Stadium," said team President and CEO Stan Kasten. He was interviewed inside the offices of the Los Angeles Dodgers Accelerator Program, located across town in Playa Vista, a neighborhood nicknamed Silicon Beach.
Last summer, the Dodgers partnered with advertising agency R/GA to launch the program. R/GA had done previous accelerator programs, though it had never worked with a pro sports team. When word went out, 570 start-ups applied. "We had applications from 31 countries," said Stephen Plumlee, chief operating officer for R/GA.