After the Fed released minutes of its last meeting, the bond market signaled it fears the Fed will not be aggressive enough with its rate cutting.Market Insiderread more
Analysts generally doubt how effective the People Bank of China's latest interest rate announcement will be in significantly helping businesses grow.China Economyread more
The Fed minutes also note that "a couple" members wanted a 50 basis point cut, based primarily on the weak inflation readings.The Fedread more
Flight bookings to Hong Kong have fallen 10%, hit by the unrest in the city, said Alan Joyce, the chief executive of Australian carrier Qantas Airways.Airlinesread more
Japanese manufacturing activity shrank for a fourth straight month in August as export orders fell at a sharper pace.Asia Marketsread more
These in-demand skills can command top pay packets, says Feon Ang of professional networking site LinkedIn.Get Aheadread more
The Washington governor had centered his campaign around climate change, calling it "the most urgent challenge of our time."Politicsread more
The inversion is seen by many veteran traders as an important recession omen, though the timing on the eventual downturn is less predictable.Bondsread more
Here's what Nordstrom reported for its fiscal second-quarter earnings.Retailread more
The sexy image that once boosted Victoria's Secret has been haunting L Brands more recently, as women are steering clear of the brand's hot pink, lacy and bejeweled lingerie.Retailread more
Ford is one of four automakers that reached a voluntary agreement with California on fuel efficiency rules, defying Trump and his administration's effort to strip the state of...Autosread more
While today's trends and inventions often deemed narcissistic (think the selfie stick), an interest in making the world a better place is also driving innovation.
Yoobi, a Los Angeles-based school supplies company, falls in this camp. The startup connects customers to a mission to provide supplies to classrooms in need. Every purchase results in a donation.
In the company's first year in business, co-founder and CEO Ido Leffler says Yoobi has sales of $20 million and has been able to provide more than 1 million children with free school supplies.
The concept isn't new, Warby Parker donates a pair of glasses to someone in need for each pair purchased. The shoe company Toms also has a buy one, give one business model.
According to Chris Marquis, a Cornell scholar who has studied this business trend, the formula is often criticized for only addressing symptoms of social issues and not the root cause.
"With Yoobi, for instance, there's a bigger social issue about underfunded schools," Marquis explained.
Still, companies like Yoobi can be highly effective at giving back and spreading awareness, Marquis said.
"School supplies are tremendously important, so I think that the symptoms that these businesses can address are important," he said.
The socially conscious trend will gain in popularity, he predicted. "There's a lot of research that shows that younger consumers really want to give back. They want to actually have some sort of social impact," he explained.
Addressing the lack of materials in classrooms is an issue close to Leffler's heart. His mother was a teacher in Australia and his parents struggled financially when his father's commercial real estate business went bust in the 1990's.
"I know what it's like to go to school without having my parents able to afford the supplies. I know what it's like for my mother as a school teacher to pour money out of her own pocket to buy supplies," Leffler said.
Maria Cortez, a teacher at the Camino Nuevo Charter Academy in Los Angeles, said she spends more than $1,000 a year of her own money on school supplies.
According to Camino Nuevo, almost 98 percent of its students are socio-economically disadvantaged. The school recently received a donation from Yoobi and Cortez says the impact has been priceless.
Cortez is not alone. According to the National Retail Federation, American teachers shell out about $500 of their own money each year on classroom materials.
Yoobi hosts giveaway events where they bring supplies to classrooms across the country and catch the student's reactions on camera.
"The emotion that comes with a box of supplies … it was as though we were giving everybody in that classroom a brand new car," Leffler said.
Yoobi's philanthropic efforts have attracted the attention of Usher, who recently teamed up with the company to help design a limited edition school supplies collection. He also attended one of Yoobi's giveaways at an inner city school in LA.
"It doesn't really matter what widget you're selling, if you've got a cause that everybody is fully committed to, you're able to do things that really translate to magic."
Marquis agreed, saying one of the key ingredients to making this business model works is authenticity.
—CNBC's Andy Rothman contributed to this report.