Ferrari later this month is scheduled to price 17.2 million shares it will offer to the public, equal to about 9 percent of the company, as part of its planned spinoff from Fiat Chrysler. The automaker said it expects the offering price for the shares to fall between $48 and $52, valuing the company at as much as $9.8 billion.
That planned price reflects Ferrari's assertion that it is more comparable to a luxury company than carmaker, with a price-earnings multiple far higher than other car companies.
In its filing, Ferrari said that for the quarter ended Sept. 30, it expects to report revenue of between 720 million euros and 730 million euros ($820 million and $830 million), up 9 to 10 percent over last year, and adjusted EBITDA of between 210 million euros and 215 million euros, up 19 to 22 percent over the same quarter in 2014.
Ferrari also said in its filing that it plans to expand the brand through theme parks, retail stores and licensing deals for sportswear, watches, electronics and other accessories.
"We believe our success in these activities demonstrates the value of Ferrari as a true global absolute luxury brand," the company said.