It wasn't too long ago that GoDaddy was known just as much for its sexy ads as its web hosting services, and chief executive Blake Irving is quick to acknowledge this.
"Aren't you the company that objectified women in advertising for years? Yes, that was GoDaddy," he told a packed audience of mostly women at the Grace Hopper Celebration of Women in Computing in Houston on Wednesday.
Having ditching the racy ads after Irving took the helm, the company has sought to turn around both its external image while also promoting gender diversity internally.
On Wednesday, it released its first company wide salary analysis detailing the gender divide.