Retail

New Target store cards to require memorizing another PIN code

Ben Popken
A customer uses a credit card scanner at a Target store in Miami.
Getty Images

If you're used to swiping your store card at Target, get ready to learn a whole new move. Now you'll have to "dip" and "punch"—a new PIN code that is.

Target this week announced it's sending all its TargetREDcard customers new cards with the embedded chip we've all been hearing about. But unlike "chip and signature" approach other U.S. card issuers have been taking, Target will be the first to require customers actually memorize and use a whole new PIN code.

A customer pushes a shopping cart while exiting a Target Corp. store in Seattle, Washington.
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A customer enters a Target store in Colma, California.
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Customers who only have a magnetic strip card instead of one of the new chip cards will still be able to make purchases, the company said in a promotional video.

In 2013, Target was hit with a massive data breach that resulted in the loss of over 100 million pieces of customers' personal data.