Sir Alex Ferguson is a former Scottish soccer manager and player who managed Manchester United from 1986 to 2013. He is considered to be one of the most admired and successful managers in the history of professional sports.
During his 27 years at the club, Ferguson won 38 trophies, including 13 Premier League titles and two UEFA Champions League titles.
This week, Ferguson sat down with CNBC's "Power Lunch" to explain the secrets behind his goal-setting career. He recently authored a new book, "Leading," co-written with Sequoia Capital's chairman, Sir Michael Moritz, a venture capitalist renowned throughout Silicon Valley for his early investments in Google, LinkedIn and Yahoo.
From hiring and firing, and responding to adversity and failure, Ferguson and Moritz say the following 10 principles can be a playbook for any leader in sports, business or life.