Burger King goes rogue with all-day breakfast

The Burger King on North Avenue in Garwood, New Jersey serves up all day breakfast for their customers. October 20, 2015.
Andrew DiScenza | CNBC

As its fast-food rival doubles down on the first meal of the day, at least one Burger King is also selling breakfast all day long.

A Garwood, New Jersey, Burger King has started serving breakfast throughout the day, the company confirmed to CNBC. The restaurant, located across the street from a McDonald's, currently serves a limited breakfast menu.

Earlier this year, McDonald's launched its extended breakfast hours, one of its biggest initiatives in years.

Burger King's corporate office did not respond to CNBC's request for comment.