Topping the list of most influential people in the Latino community, according to People En Espanol magazine, Peréz' influence is what is driving large corporations to look to him for endorsements and collaborations. They include a pact with Endemol North America to develop TV projects and digital offshoots; a fragrance line with Jacavi Worldwide and Parlux; Bad Boy Latino, a Latin hip-hop record label launched in 2005 with Sean Combs; and a majority stake in Voli Vodka and the Miami Grill.
"The music business is 90 percent business, 10 percent talent. It's great that you can rap. It's great that you can sing," he said. "But if you don't understand the business, then the people around you are going to take advantage of your business."
Peréz listens to mentors and others in the business community, which may be the key to his meteoric rise, especially among the Latin community. He cites Warren Buffett and Carlos Slim as people he admires — clearly looking well beyond the entertainment industry for business acumen.
Tony Robbins, well-known author and motivational speaker, is a mentor and friend. "He's got guts. He's got cajones. He's got intestinal fortitude — whatever you wanna call it — he's got the balls to do what he really wants to do," Robbins said.