Microsoft opened its first flagship store Monday, on Manhattan's Fifth Avenue, as it released a pair of highly anticipated devices.
The store is not Microsoft's first retail store in the U.S., Canada or Puerto Rico. But at two-stories high and more than 22,000 square feet, it's the largest.
The store's Answer Desk — akin to the Genius Bar at Apple stores — offers PC and phone support to customers, even if they didn't buy the device at a Microsoft store.
The store opening comes amid a strong news cycle for Microsoft. The tech giant handily beat earnings estimates last week, and its new lineup of mobile devices has generated a healthy amount of buzz.
Microsoft's Surface Book laptop-tablet hybrid and the Surface Pro 4 tablet went on sale Monday.