"Our success in China — although, it's not a given — I think we have a great opportunity to build our major business," Schultz said, adding that China might one day be a larger market for Starbucks than the U.S.
Shares of the coffee and food company were mostly flat Friday morning after it posted results that beat analyst expectations for same-store sales overall and met earnings estimates.
The company said it plans to open approximately 700 stores in the Americas in the next year and approximately 900 in Asia. Starbucks opened 1,677 new stores in 2015, finishing the year with 23,043 stores, the release said.
Schultz also discussed with CNBC plans to expand initiatives around mobile pay, now up to 5 million payments per month, and employee benefits, which he said has improved employee retention at the company.
"We're going to continue to make sure that Starbucks as a company achieves the fragile balance between profit and conscience," Schultz said.