Internet companies are all jostling to reach the "next 1 billion" people in emerging markets, and for Google, its mapping technology is one of the key pushes.
The U.S. search giant is trialing an offline version of Google Maps in a bid to push the service to areas where internet connectivity is poor.
"What is maps for the next billion users? One of the key things there is how do you make maps work offline because if you're in India or Indonesia, there's a lot of network connectivity issues and it's intermittent," Aparna Chennapragada, head of product at Google Now, Google's personal assistant technology, told CNBC in a TV interview.
"So how do you actually adapt maps to a situation like that? And that's the other thing that we are focused on."
The feature was teased earlier this year at Google I/O, it's annual conference.
While the Google executive could not give more details on how this product might look in the emerging market, she said that it would need to feel comfortable for each different country. In India for example, where there are limited road names and people navigate via landmarks, Google Maps will need to reflect that.