Market Insider

After jobs, Street eyes consumer

The week ahead: Big week for retailers
VIDEO0:5500:55
The week ahead: Big week for retailers
Retail picks before Black Friday
VIDEO3:0603:06
Retail picks before Black Friday
Cramer: My call on retail ahead of the holidays
VIDEO1:0801:08
Cramer: My call on retail ahead of the holidays

Traders will look to retail data next week for further support of economic growth — from the consumer.

"As the market digests (the jobs report) we'll continue to look for strength in follow-up for economic activity," said James Dunigan, chief investment officer at PNC Asset Management.

Major retailers Macy's, Kohl's, Nordstrom and JC Penney are scheduled to report earnings next week, while retail sales and consumer sentiment are due Friday. Other economic reports for the week ahead include the producer price index and the Job Openings and Labor Turnover Survey.

Traders work on the floor of the New York Stock Exchange.
Getty Images

"If there's a better read on the consumer, that will be a positive. That will certainly help," said Art Hogan, chief market strategist at Wunderlich Securities.

But stocks could spend most of the next few days grinding sideways, especially after posting six straight weeks of gains. The major averages are within 3 percent of their 52-week highs.

"The U.S. consumer has been fairly strong. It's been a strong area. I don't think any data point is going to change people's view on that," said Ilya Feygin, managing director and senior strategist at WallachBeth Capital. He noted much of the strength in the consumer is already baked into the market.

"It's good, but people see it's good. (There's) little room for upside here," he said.

Wall Street will also eye more Fed speakers, with Boston Fed President Eric Rosengren Monday and Chicago Fed President Charles Evans Tuesday.

Read MoreDow 20K? These stocks could get us there

The bulk of central bank commentary is due Thursday, when Fed Chair Janet Yellen gives welcoming remarks at a Fed conference.

Fed Vice Chair Stanley Fischer, New York Fed President William Dudley, St. Louis Fed President James Bullard, Richmond Fed President Jeffrey Lacker and Evans speak separately Thursday.

Cleveland Fed President Loretta Mester speaks Friday.

"What has become clear to me is a lot of the committee members can express their own views but that doesn't express what the Fed does. I think the ones to focus on are Yellen, Fischer and Dudley," said David Lefkowitz, senior equity strategist at UBS Wealth Management Americas.

After a solid October employment data Friday, Wall Street is increasingly convinced the Fed will raise rates in December. While some analysts cautioned the figures could be overly optimistic, they said only a significant downturn in the next month's economic reports would dampen those expectations.

Read MoreBlowout jobs report puts ball back in Fed's court

"I think you're going to have to see some really weak data for them to get off this view of getting off December," said Patrick Maldari, senior fixed-income investment specialist on the North American Fixed Income team at Aberdeen Asset Management.

A stronger dollar index is a "headwind for growth and the Fed but not enough to overwhelm," he said.

Treasury yields rose, the U.S. dollar index climbed to its highest level since April, and gold posted its worst week for the year after Friday's jobs report soundly beat expectations with the addition of 271,000 nonfarm payrolls. Unemployment ticked down to 5 percent.

Analysts cheered a 9-cent gain in average hourly earnings, an annualized increase of 2.5 percent.

Focus for much of Wall Street is now on the pace of rate hikes, rather than the initial move.

Read MorePeter Schiff: It's going to be a 'horrible Christmas'

UBS's Lefkowitz expects the Fed to hike rates in December, and four times next year, once every other meeting.

Stocks closed mixed Friday despite the upbeat data, with the Dow Jones industrial average rising about 47 points to 17,910, up 1.4 percent for the week. The closed less than 1 point lower at 2,099, up 0.95 percent for the week.

The Nasdaq composite outperformed with a 19-point gain to 5,147 Friday, for a weekly gain of 1.85 percent. Traders will continue to watch tech stocks, after the Nasdaq 100 hit a record and Facebook topped $300 billion in market cap in the last week.

Analysts will also eye overseas reports for potential market movers.

"It's the Fed in the U.S., retail sales and global GDP reports and data in China," said John Canally, investment strategist and economist at LPL Financial.

Read MoreWhat's next for Baltimore? Think start-ups

"The market's keenly focused to see if China stabilizes here and the Fed's (watching) as well," he said.

Third-quarter euro zone GDP is due next Friday, according to Eurostat.

China is expected to release several economic reports, including trade data over the weekend and CPI and retail sales later in the week, according to Yahoo Finance. The local version of Black Friday, known as Single's Day, falls on Wednesday and is a key driver for sales at e-commerce sites, particularly Alibaba.

"Trade (data) is going to be weak out of China," said Timothy Hopper, chief economist at TIAA-CREF. But he said the statistic "is becoming less important" as China transitions towards increased consumption of their own products.

In a week with few definite catalysts, commodities could be a factor for equities as traders continue to feel for a bottom.

"I think the last thing is there's just some volatility being driven by bounces in energy prices as people are not sure which direction energy and commodity prices are moving," said Kate Warne, investment strategist at Edward Jones. "It's a combination of geopolitical and inventory and production levels. We continue to see the world producing more than it's using."

Read More Obama administration rejects Keystone XL pipeline

Strength in the U.S. dollar weighed on WTI, which lost nearly 5 percent for the week to its lowest close since Oct. 27.

However, energy gained 2.4 percent as the second-best performing S&P 500 sector for the week. Other commodity-sensitive sectors also tried to recover their losses for the year so far, with industrials rising 1.14 percent for the week and materials closing flat.

What to watch

Monday

Earnings: Priceline, Dish Networks, Hertz Global, Intercept Pharma, Scripps Networks Interactive, Pershing Square Holdings, SunEdison, Lions Gate, Rackspace

Noon: Boston Fed President Eric Rosengren

Tuesday

Earnings: Tencent, Vodafone, DR Horton, Rockwell Automation, Wayfair, Amdocs, China Lodging Group, Kinross Gold

6 a.m.: NFIB

8:30 a.m.: Import Prices

10 a.m.: Wholesale Trade

2:30 p.m.: Chicago Fed President Charles Evans

Wednesday

Earnings: Macy's, ADT, NetEase, Popeyes Louisiana Kitchen

Thursday

Earnings: SABMiller, Siemens, Advance Auto Parts, Burberry, Kohl's, Viacom, Energizer, Cisco Systems, Petrobras, Applied Materials, Nordstrom, Blue Buffalo, El Pollo Loco, Party City, Planet Fitness, Sunrun

8:30 a.m.: Jobless Claims

9:05 a.m.: St. Louis Fed President James Bullard

9:30 a.m.: Fed Chair Janet Yellen delivers welcoming remarks at the Federal Reserve's Conference

9:45 a.m.: Richmond Fed President Jeffrey Lacker

10 a.m.: JOLTS

10:15 a.m.: Chicago Fed President Charles Evans

11:45 a.m.: New York Fed President Bill Dudley

2 p.m.: Federal Budget

6 p.m.: Federal Reserve Vice Chairman Stanley Fischer

Friday

Earnings: Tyco, Berry Plastics, JC Penney, WGL Holdings

8:30 a.m.: Retail Sales; Retail Sales ex-autos; PPI; PPI ex-food & energy

10 a.m.: Consumer Sentiment; Business Inventories

12:30 p.m.: Cleveland Fed President Loretta Mester