The "Halftime Report" traders emphasized earnings next week — as they delivered their Friday stock picks.
Jim Lebenthal said J.C. Penney is executing its turnaround very well and was bullish on the long-term prospects for the retailer.
Steve Weiss was interested in Priceline.
Sarat Sethi was also focused on retail stocks.
Michael Block had large cap media on his radar — particularly Viacom.