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After the fall, traders see more problems for Priceline

Priceline shares plunged more than 10 percent after the company issued disappointing guidance on fourth-quarter booking growth in its earnings report. And according to some traders, the online travel company is facing even more problems in the near future.

Priceline said Monday it expects domestic booking to decline by 5 to 10 percent in the fourth quarter, while international bookings will increase by 17 to 24 percent. But David Seaburg, head of sales trading at Cowen & Co., said international growth will likely also be hindered by a strong U.S. dollar, since most of its business comes from overseas.

About 90 percent of gross bookings and operating incomes come from international brands, chief financial officer Daniel Finnegan said on the company's conference call. Executives also said growth rates were hurt by a stronger dollar, which should continue into Q4.

"It really becomes a bet on the dollar now, it's a currency trade," Seaburg said Monday on CNBC's "Power Lunch." "The [foreign exchange] headwind, it's a massive number, so I look at it and say that's going to plague them for the near term."

While Seaburg doesn't expect the stock to break below $1,300, Priceline will continue to face difficulties until the dollar weakens against other currencies, he said.

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On Monday, the day of the stock plunge, Stifel downgraded Priceline from a buy rating to hold, based on increasing competition from travel peers such as Expedia and TripAdvisor, as well as the slower growth expected in 2016. "Overall, we see limited investment opportunities in the travel vertical and await further development of new/current debates," Stifel's Scott Devitt wrote in a Monday report.

Expedia and TripAdvisor also fell 2.9 percent and 0.4 percent, respectively, on Monday.

But given the short-term weakness, technician Ari Wald of Oppenheimer said the pullback could present a chance to buy after the stock stabilizes.

"When you get this type of weakness amid longer-term strength, it does provide a buying opportunity and that's what we're seeing," Wald said Monday. "Yes we are indeed correcting from these overbought conditions, but support levels are still intact after this weakness."

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Wald said despite the sharp drop on Monday, Priceline's stock remains above its 200-day moving average and its year-to-date uptrend line. The company shares are still up 15 percent this year.

"I don't think it's off to the races just yet, but longer term, this is a buying opportunity," he said.


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Brian Sullivan

Brian Sullivan is co-anchor of CNBC's "Power Lunch" (M-F,1PM-3PM ET), one of the network's longest running programs, as well as the host of the daily investing program "Trading Nation." He is also a frequent guest on MSNBC's "Morning Joe" and other NBC properties.

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