When the company launched in January of this year, Clifford and Costello were cooking and delivering every meal. They also only offered dinner, which is still their most popular item, but have since expanded to lunch options and are seeing that grow more quickly than dinner did, Clifford said.
Today they service most of the Washington, D.C., area, along with Bethesda and Baltimore, Maryland. A staff of more than 70 people between part-time and full-time workers now prepare and deliver hundreds of healthy meals each day from their new D.C. kitchen. The menu is seasonal, and Galley sources as much as it can locally. They are only open weekdays, but the company is now considering expanding both its offerings and service locations.
Customers can order online or via app and choose from lunch or dinner options, and within a 30-minute window or on-demand, it will be delivered. The meals often have a final step, such as pouring a sauce or dressing and heating up before eating. The result is a more ready-to-eat meal than competitors like Blue Apron, which require cooking, Clifford said. The start-up has amassed a loyal following, with many repeat customers, the founders say.
"It has the consistency of a home-cooked meal without doing any of the shopping or cutting; it's ready to eat in 10 minutes or less," Clifford said. "Once people try the food, they largely get hooked. Our average customer is ordering many times throughout the month."
Most of the cooking staff is fine-dining trained, finding the hours to be more favorable and the environment lower stress, Clifford said.