For Kentucky Fried Chicken, it is not enough that customers don't have to make the fried chicken. The restaurant does not want them to even have to leave their homes to fetch the chicken.
That is why the Yum Brands unit is now testing on-demand delivery with DoorDash. Initially, the test will be limited to the San Francisco Bay area, Los Angeles and Orange County.
"I think consumers really want three things: value, quality food and convenience. I think DoorDash really solves the last one," said KFC's U.S. Chief Information Officer Chris Caldwell in a phone interview.