Shares of the e-commerce and technology company are up almost 116 percent over the past year, making Bezos one of the world's five richest people, according to Bloomberg. And that's despite an unconventional management strategy.
The company posted the second straight quarterly profit in October, reporting third-quarter earnings of 17 cents per share on $25.36 billion in revenue. It was a unique occurrence — a departure from Bezos' long-standing habit of running the company at a loss, said Richard Brandt, author of "One Click: Jeff Bezos and the Rise of Amazon.com."
"He made it very clear that what he was going to do was not focus on quarterly profits, the way almost all corporations do when they're public," Brandt said Wednesday, on CNBC's "Closing Bell." "He was going to be in this for the long term, which meant he was going to reinvest his profits, he was going to grow the company, he was going to have low prices to gain consumers. All of this has worked."