Holiday Central

Amazon's Black Friday deals will roll out every 5 minutes

Amazon’s revenue hopes for the holidays
Amazon’s revenue hopes for the holidays

Rolling out Black Friday deals every 10 minutes apparently wasn't enough for Amazon.

Starting Friday and running through the day after Thanksgiving, the online retailer will one-up itself by adding new holiday deals as often as every five minutes. That compares to last season, when it launched a new promotion every 10 minutes.

A UPS worker carries an Amazon box to be delivered in New York in July.
Eduardo Munoz | Reuters

The site will also host 10 deals of the day on Thanksgiving, and up to 10 more on Black Friday. Additionally, it will offer more than 150 limited-time "lightning deals" exclusively on its mobile shopping app, in a bid to encourage shoppers to download the application. As a further incentive for customer loyalty, Amazon Prime members will receive access to many deals 30 minutes early.

A Black Friday shopper pushes his TV after purchasing it at a Walmart in Fairfax, Virginia.
Wal-Mart tweaks its Black Friday approach
Shoppers load a television set into their cart at a Walmart store in Secaucus, New Jersey.
Black Friday deals: Retailers repeat last year's sales

Amazon's announcement comes just two weeks after the retailer kicked off its early Black Friday sales event, and as it aims to grow revenue by up to 25 percent during the holiday quarter. The company has already promised to host 30,000 "lightning deals" throughout the season, double the amount it offered last year.

Select deals include up to 45 percent off certain Samsung and LG televisions, savings of up to 50 percent on toy brands including Barbie and Hot Wheels, and 45 percent off New Balance shoes.