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Where do you see yourself in 10 years? For Audi, the answer to that question lies in the electric and hybrid vehicle market.
The luxury car brand announced its road map to electrification at the Los Angeles Auto Show on Wednesday. President of Audi of America Scott Keogh said the company expects at least 25 percent of its sales in North America to be electric vehicles by 2025.
"Audi's not a half-measure brand," said Keogh. "When we go in, we like to do things right."
Audi's electrification plan will begin this year with the Audi A3 Sportback e-tron plug-in hybrid model. Keogh told CNBC the novelty of the product itself will propel the carmaker's plan forward.
"It's got three electric engines, it's going to drive like a crazy cool car, it's going to be the hot product and that's what's going to drive this," Keogh said.
Audi introduced the Audi e-tron quattro SUV on Wednesday, as well, and said it hopes to make the vehicle available by 2018. Audi is also developing a nationwide charging network that would provide an 80 percent charge to the SUV model in only 30 minutes, allowing the electric vehicle to drive 200 miles.
Additionally, Audi is set to surpass its sales record of 200,000 vehicles this year, despite the emissions scandal facing the carmaker's parent company, Volkswagen Group. In fact, certain Audi A3 diesel models are on a stop sale related to the scandal.
Despite the stop sale, Keogh said he still feels Audi will hit its record number this year.
"We're still continuing our record sales growth, so there's good demand for Audi. But to me it's about these customers who are impacted and my responsibility is to make it right for these customers and make it right for these dealers," he said. "We're going to fix the car and we're gonna restore the trust."
— CNBC's Phil LeBeau contributed to this story.