Jawbone cuts 15% of global staff, closes NY office

Jawbone, the San Francisco-based company behind 'smart' wireless earpieces and Jambox speakers, redesigned UP wristbands that combine fashion with smartphone lifestyles to help people along paths to improved fitness.
Nicholas Kamm | AFP | Getty Images

Jawbone laid off 15 percent of its staff, or about 60 employees, on Thursday, according to a TechCrunch report.

The maker of speakers, headsets and fitness trackers is also set to close down its New York office and downsize operations in Sunnyvale, California, and Pittsburgh, Pennsylvania, as part of a wider "streamlining" process.

These layoffs mark the second round of cuts since this summer. Jawbone laid off 20 employees in June.

Despite the layoffs, it appears as though there are no specific product areas being cut as a result of the company's restructuring and streamlining process.

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According to TechCrunch, Jawbone sold just over half a million fitness trackers in the second quarter of this year. This works out to a market share of only 2.8 percent while rival Fitbit holds a 24.3 percent market share.

Read TechCrunch's report here.