Tired of retailers telling you which items qualify for their big Black Friday savings?
Fresh off its separation from payments system PayPal, eBay this holiday season will launch a digital wishbone, which pits two deals against each other and asks shoppers to vote on which discount they'd rather receive.
Face-offs include a GoPro Hero4 for 25 percent off versus an Apple Watch 38-millimeter stainless steel case for 18 percent off. In the home goods category, shoppers can choose to get 37 percent off a KitchenAid standing mixer, or 33 percent off a digital display four-slice toaster.
There will be six separate competitions, and voting will start every hour beginning at 4 p.m. Each round of votes will last one hour, at which point the winning deal will be unlocked. The promotion will be valid until supplies last.
EBay's promotion comes as shoppers are doing more of their holiday shopping online. According to Adobe, online sales are expected to reach $83 billion in November and December, which would mark 11 percent growth over the prior year.
And while Thanksgiving Day's online revenues continue to trail those of behemoths Cyber Monday and Black Friday, the day is expected to see the largest sales increase of all three events.
According to Adobe, online sales on Thanksgiving Day are expected to increase 18 percent, to $1.6 billion. Meanwhile, Black Friday sales are seen rising 15 percent, to $2.7 billion, with Cyber Monday sales anticipated to grow 12 percent to $3 billion.