Actress and entrepreneur Gwyneth Paltrow is getting into the holiday spirit and bringing her e-commerce site Goop to New York City this holiday season.
Called "Goop Mrkt," the pop-up shop opened Monday inside Manhattan's Time Warner Center and features a mix of clothing, household items and makeup. And the collection features luxury goods and more affordable items for $100 or less.
Products include an exclusive capsule collection, designed in collaboration with Valentino. The 25 items in the collection include a $6,950 motorcycle jacket and $275 leather bracelets. The Valentino capsule collection is "Wonder Woman"-themed.
"It really celebrates female power and it's so exciting to be able to combine that power with fashion, and to celebrate a woman's entire being," says Lisa Gersh, chief executive of Goop. "This balanced person who is going to work, the person that is raising their kids, the person who is trying to do everything," said Gersh, also the former CEO of Martha Stewart Living Omnimedia.
The company did not comment on sales projections for the store or collection.
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