In the streets of Maranello, the hometown of Ferrari, the roar of the famed sports car is no longer the occasional bragging right of a proud new owner, but a constant backdrop as a number of test-drive businesses give would-be Schumachers the chance to rev up and peel out.
The howl of engines is disturbing residents' tranquility - including the afternoon siestas - and the risk of speeding cars is a safety concern, say city officials, who have started cracking down on the businesses. With 37 super cars available for test drives in a city of 17,000, complaints have been mounting.
"They are obviously big cylinder cars that are very powerful, and they are circulating on the same streets with regular traffic," says Maranello Mayor Massimiliano Morini. "You can understand that this creates a very big problem of cohabitation for those living nearby who understandably want and have the right to rest."