Brick and mortar retailers saw less foot traffic on Thanksgiving and the day after—the national retail extravaganza otherwise known as Black Friday—as consumers appeared to get an early start on holiday shopping and turned out in stores in fewer numbers, a retail tracking firm said on Saturday.
ShopperTrak's preliminary figures estimated combined retail sales of $12.1 billion over Thanksgiving and Black Friday, a projected decrease from the comparable year-ago period. The firm added that Thanksgiving Day grossed just shy of $2 billion, while Black Friday pulled in more than $10 billion.
The firm expects brick and mortar sales to rise by 2.4 percent during this year's holiday, it added. Separately, data from analytics firm RetailNext showed overall sales for both days fell 1.5 percent as customer traffic flattened, pushing down average spending per shopper by 1.4 percent.