Though now the spinster of the technology world, Yahoo was once courted in one of the biggest technology mergers ever proposed. But today, the company may be likely to consider a sale, even at the fraction of the price — if it can find a suitor, experts told CNBC.
Shares of Yahoo were up more than 6 percent Wednesday after news it would consider selling its flagship Internet business at a series of meetings this week, according to rumors that surfaced overnight on the tides of a Wall Street Journal report.
Less than a decade ago, Yahoo turned down a premium of 62 percent in a bid from Microsoft, in a deal valued around $45 billion at one point. Time has taken a toll: A sale of the core business could generate $6 to $8 billion, even as Yahoo's portals provide an instant avenue to millions of eyeballs, wrote Robert Peck, of SunTrust Robinson Humphrey, in a research note.
Part of the issue, of course, is the changing landscape for technology companies. While old-line technology companies such as Microsoft have shifted toward offerings in software, cloud and enterprise, much of Yahoo's value lies in aggregating viewers for advertisers — a role that had traditionally been played by media companies, said Scott Kessler of S&P Capital IQ.
Add complicated tax rules around Asian equities and a coming interest rate hike, and the potential course of action becomes even more convoluted. So who would buy Yahoo?