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New York City's holiday windows light up the streets

Macy's 2015 holiday window display at Macy's in Herald Square.

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New York City's holiday windows

If over-the-top experiences are truly the pathway to getting shoppers into stores, New York City's holiday windows shouldn't disappoint.

As much a tradition as the Rockefeller Center tree lighting, taking place Wednesday, these windows have come to symbolize a piece of the retail landscape that can't be replicated online. So as Web sales continue to grab a larger share of overall retail revenue, their importance arguably grows with each passing year.

While several stores have been decorating their windows for decades — and some, more than a century — they can still attract a crowd. During its busiest times, Macy's said more than 10,000 people will pass by its windows in a given hour.

But even as these displays bring a sense of nostalgia to U.S. shoppers, that doesn't mean they are free of digital's influence. Instead, traditional retailers are incorporating technology into their storefronts, including interactive displays and light shows.

Click ahead for a glimpse of retailers' holiday window displays for the 2015 season.

—By CNBC's Krystina Gustafson
Posted 02 Dec. 2015

Adam Jeffery | CNBC