As the recent data on Black Friday sales suggest, in-store shopping is becoming less popular as mobile phones and tablets let shoppers order stuff on the fly, in the car or anywhere they might be. It is a boon to online or multichannel retailers and to a pool of workers with the skill sets needed to make the online experience easy and comfortable enough so customers keep coming back.
"The growth rates for the jobs that are open in this industry are extremely high. It's somewhere between 20 and 50 percent," said Sucharita Mulpuru, a retail analyst at Forrester Research. "Every e-commerce company that I talk to has open positions available."
One of those companies adding jobs is online furniture and home decor retailer Wayfair , whose brands include Wayfair, Birch Lane and Joss & Main.
"We right now have over 500 open roles," said Niraj Shah, CEO of the Boston-based company. "And we are very aggressively adding to the team in all our locations."