After filing for Chapter 11 bankruptcy protection in February, RadioShack is back, and Nick Cannon is at the helm. The electronics store announced Tuesday that the actor and musician will assume the role of RadioShack's new chief creative officer.
"Nick Cannon is one of today's most successful personalities in the entertainment industry and the picture of a RadioShack success story," said Michael Tatelman, RadioShack's chief marketing officer in a statement. "With Cannon's innate, innovative drive and authentic connection to RadioShack, he is the perfect person to join our team."
While this move may seem like a smart idea for the retailer, partnerships between celebrities and tech companies have historically been rocky.
Here's a look at a number of celebrities who may have been cast as the company's hottest creative director, but could not live up to the part.
— By Krysia Lenzo
Posted 4 Dec. 2015