Twitter is starting to make money from the 500-million-plus people who see tweets but don't log in.
This is the first time Twitter is making money by going beyond its core group of 320 million numbers — one way to get around Twitter's struggle to grow that number. Twitter is now starting to show ads — in the form of promoted tweets — to an additional half a billion people who see tweets. And Twitter said it expects to generate revenue from its logged-out users at about half the rate it monetizes its logged-in users.
"What we're launching is a way for marketers to target more of Twitter's total audience than they've ever had before," said Adam Bain, Twitter's chief operating officer. It's starting in a pilot with select advertisers in the U.S., U.K., Japan and Australia, rolling out to more geographies in the future