Chinese e-commerce giant Alibaba Group Holding said it would buy publisher SCMP Group's media assets, including the South China Morning Post newspaper.
The deal also includes licenses to several publications, including Hong Kong editions of Elle, Cosmopolitan and Harper's Bazaar.
Financial terms of the deal were not disclosed.
SCMP has a market value of HK$3.04 billion, or $392 million, according to Thomson Reuters data.