One start-up is matchmaking, but not in the traditional sense. HeTexted is pairing women with strangers who can answer their most pressing relationship questions.
"HeTexted is pioneering a situation-based advice business," founder Lisa Winning said.
Winning's online platform and iOS app connects millennials with vetted but unpaid advisors, who give what she calls, "credible" answers to users' most personal dilemmas.
"People, women especially, want a way to talk things out and seek feedback," she told CNBC.